What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Fairway Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Hazleton Animal Shelter
Make A Wish

Subaru Love Promise Heart

Love Promise Stories from Fairway Subaru

Compelled to offer help to homeless man after attack

 By Amanda Christman / Published: August 5, 2017

A July 26 beating in Hazleton was so violent it compelled two people to intervene, not because they wanted notoriety but only to help someone in need.

It was Wednesday when Jeffrey Sullivan, sales manager at Fairway Subaru, found out about the assault of 62-year-old Kenneth Reichart.

According to court papers, Reichart was assaulted for two hours, leaving him bloodied and bludgeoned behind the Hazleton Shopping Center. Two days later, Burt A. Peltz, 40, West Hazleton, was arrested for his role in the beating, according to police, and Reichart was treated at a hospital for brain bleeds and a skull facture.

Reichart, however, released himself from hospital care against medical advice.

Gina Carrelli, who helped homeless people before, was alerted that he was back in downtown Hazleton on Tuesday and she tracked him down and talked him into staying off the street for the night for his own protection. Visible signs of his attack were still fresh on his face, she said.

In the meantime, word of Reichart's claims to be a veteran circulated and found its way to Sullivan, who lives outside of the Hazleton area but volunteers with VALOR Clinic Foundation, a nonprofit veterans group.

Sullivan then teamed up with Carrelli to get Reichart the help he needed.

While Reichart didn't pass through VALOR's veterans' assistance vetting process, as it was determined he wasn't a veteran, VALOR didn't turn its back on him either, and neither did Carrelli.

Sullivan said he wants people to understand that Reichart isn't claiming to be a Marine for personal gain or "stolen valor," as some may have assumed, but that based on online comments he's read, Reichart really believes he served.

"So in his mind, he was (in the military)," Sullivan said.

Sullivan said VALOR didn't back off, though, as a lot of what the military does involves humanitarian work and Reichart's case was a humanitarian project.

VALOR, which has many former military volunteers, stayed with Reichart and paid for another night's stay in safety as Reichart was homeless, has mental health issues and needed help. The group's volunteers have reached out to homeless people in the past and have even hunted down people living in homeless encampments to offer them help, he said.

Carrelli said she never got involved with helping Reichart because of his claims to have served. She got involved because she is compelled to help anyone in need, she said.

Thursday, both Carrelli and Sullivan talked Reichart into going back to the hospital. He did, but was discharged later that day. They also were able to reach out to his family and update them on his whereabouts, Sullivan said, and they aren't giving up until they try every resource available to get him the help he needs.

In the meantime, Carrelli has also been feeding Reichart and VALOR provided him with two canvas grocery bags of nonperishable food. VALOR, which has plans to host food and clothing drives for the homeless in Hazleton in the future, has given away donated clothing and food in the past in other communities.

Sullivan hopes the developing story on Reichart serves as an example to people. "I hope people see homelessness for what it is," he said.

People in the community were upset after hearing of the assault, Carrelli said, because of its severity.

"Nobody deserves that," she said, and though it is easy for people to make comments about a situation, it doesn't seem as easy for people to get involved and help change things. So, she encouraged them to find a way to help someone in need.

"Pay it forward," Sullivan said, by doing some good for someone else.

VALOR Clinic Foundation operates and houses veterans at Hotel Jonas in the village of Jonas, Monroe County, a place where they have transitional housing for homeless veterans.

The volunteer group, which spends 93 cents of every $1 donated on veteran care, works daily with veterans on issues such as homelessness and post-traumatic stress disorder. More information can be found on the group's Facebook page.

Stand Down Event To Help Area Homeless Population:

By Amanda Christman / Published: August 21, 2017

Stand down is the term used by military personnel to explain the time spent between operations, moving out of an alert state to a resting one at camp where they can stock up on supplies.

Though they are embroiled in a different battle, the homeless and poverty stricken can stock up on supplies and clothing similarly before they go back to their lives through VALOR Clinic Foundation's Stand Down event Sept. 17 in Hazleton at 702 W. Broad St., next to the Hazleton Shopping Center, from 10 a.m. to 1 p.m.

Stand Down Hazleton will function just like VALOR's other no-cost Stand Down events in the state which feature a mobile clothing closet, food pantry and soup kitchen.

Held previously in the Scranton/Wilkes-Barre area and the Lehigh Valley, this will be the first time it mobilizes in greater Hazleton, where free health screenings from nurses and fresh haircuts from a hairdresser will be offered at no cost.

Hazleton was selected as another Stand Down location due to a "significant" need being identified, according to a volunteer, Jeff Sullivan.

How often Stand Down will mobilize again in Hazleton, or in any other town, is dictated by how the community responds with donations and volunteers.

All of the items given away are donated, said Sullivan, of East Stroudsburg, who works at Fairway Subaru in Hazle Twp. He already has reached out to those in greater Hazleton's homeless population, meeting them at places they visit, to let them know who he is and how VALOR, a military support nonprofit group, can help them all regardless of their military service or lack thereof. Sometimes they are apprehensive to allow him to approach them, but he finds a way to connect to many.

Sullivan said when a homeless man, Kenneth Reichart, was beaten in Hazleton and assisted by VALOR recently, it brought a lot of public attention and interest to homelessness in the area and to VALOR's work.

Right now VALOR is in need of nonperishable foods in pop-top containers - those that don't require a can opener - such as soups, chicken, tuna and other ready-to-eat meals like pastas that will be given away at the food pantry. Fruit juices, canned fruit, canned vegetables and peanut butter are also needed.

Various drop-off locations will be staged at area businesses and will be announced in the Standard-Speaker and on VALOR's Facebook page. So far, the Hazleton American Legion Post 76 has committed to a canned food drop-off Sept. 3.

Through this Stand Down event and what he hopes will be others, Sullivan hopes to fill in the voids in already established food giveaways and free community meals in greater Hazleton.

He believes the Hazleton giveaway will reach 100 people but noted it's hard to say just how many will show.

Food bags handed out during Stand Down will be split into categories -one for sheltered people and one for unsheltered people who have no access to kitchen tools and devices.

Volunteers are needed to help set up the day of Stand Down and sponsors also are being sought. Those interested in getting involved can call Sullivan at 908-319-8140 or VALOR's headquarters at 570-664-6468. Though many of VALOR's volunteers are veterans, some are people who may not have a direct tie to military life but are inspired to help veterans out of respect for their service.

They believe, Sullivan said, that the country's service to the veteran should begin when the veteran returns home.

Sullivan, an Army veteran, got involved with VALOR while attending a motorcycle run fundraiser for the group at Pocono Mountain Harley Davidson, Stroudsburg, a few years ago. He spoke to founder Mark Baylis that day, asking what he could do to help, and Baylis asked him for a donation from the company he works for.

Business sponsors have stepped forward to help. Among them are the Corazza family, which owns Fairway, Sullivan said. For every $1 donated to VALOR, Sullivan said, 93 cents goes back to the veterans.

Some veterans, for various reasons, don't have a place to call home when they return to the United States. That's why VALOR created Paul's House at Hotel Jonas in the Polk Twp., Monroe County, village that bears the same name.

VALOR formed in 2008 after Baylis, who had experience advocating for veterans including himself when he began receiving medical bills for injuries sustained in battle, found a need to help homeless veterans. He began a small food pantry and then he obtained the Hotel Jonas in 2014 with grant money, Sullivan said, and renovated it as donations came in.

The house is named after Maj. Paul Syverson, a decorated American hero from Illinois who fell to enemy fire in 2004 in Iraq and was friends with Baylis. He was 32 when he was killed in action.

Today, Baylis and his fiancée, Amy Midlam, and a host of other volunteers ensure VALOR's success and are working on another transitional house called Kevin's House for homeless veterans in Ohio. They hope to see VALOR and its houses in every state one day.

Homeless veterans are sought out by volunteers who comb through homeless encampments and woods to find them, and if they are willing and pass the vetting process, they are welcomed into Paul's House.

Sullivan recently picked up a homeless vet in Emmaus who was living on the street a long time, all over the country. He took him to Paul's House and before he left, Sullivan said he heard the man say, "this can't be real." Other homeless sanctuaries the man had seen were anything but a sanctuary, but this one was indeed the real deal.

Veterans eligible to stay in Paul's House must have been honorably discharged and be without felony convictions and any active addiction. If there is an addiction to deal with, Sullivan said VALOR will get them enrolled in detox. The house can accommodate 13 veterans at a time, but it also serves as VALOR headquarters - a place to store, sort and drop off donations.

Since 2014, Sullivan said, 59 homeless veterans have passed through its doors. Out of those 59, 55 are still housed there. They stay for a variable amount of time, and while there will get help for medical needs and veterans assistance or disability.

They are taught life skills, social skills and computers and are able to seek out employment. Once they are capable to leave, VALOR helps find them housing and furnishes living space for them, he said.

If they suffer from post-traumatic stress disorder, they get involved in VALOR's Veterans Unstoppable program, developed for treating PTSD. It's not just for homeless veterans but for those with shelter. "It's the silent epidemic," Sullivan said.

First responders also are welcome in the program.